heed
The definition for heed is "To pay attention to." Used in a sentence: "Heed my advice," the fortuneteller warned Sebastian when he tried to ignore her prophecy.
pretense
The definition for pretense is "False intention or purpose." Used in a sentence: The jewel thief entered the mansion under the pretense of fixing a leaky faucet.
pretentious
The definition for pretentious is "Making unjustified claims." Used in a sentence: The pretentious boy said that he was the fastest runner, but he finished last in the race.
rancorous
The definition for rancorous is "Marked by deep ill–will." Used in a sentence: The rancorous competition between the two chess clubs actually ended in a brawl.
unscrupulous
The definition for unscrupulous is "Lacking principles." Used in a sentence: The unscrupulous salesman was fired for lying to his customers.