demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
genial
The definition for genial is "Sympathetic, friendly." Used in a sentence: The genial host warmly greeted his many guests.
insolence
The definition for insolence is "Boldness or rudeness." Used in a sentence: The boy's insolence to the policeman embarrassed his mother.
moderate
The definition for moderate is "Tending toward the average." Used in a sentence: The best–selling writer was disappointed; his new novel was only a moderate success.
unscrupulous
The definition for unscrupulous is "Lacking principles." Used in a sentence: The unscrupulous salesman was fired for lying to his customers.