All conductors have resistance and the amount of resistance varies with the element. But, resistance isn't the only consideration when choosing a conductor as the most highly conductive elements like silver and gold are also more expensive and more brittle than slightly less conductive elements like copper. A balance needs to be struck between the electrical qualities of a material and its cost and durability.

Current is the rate of flow of electrons per unit time and is measured in amperes (A). A coulomb (C) is the quantity of electricity conveyed in one second by a current of one ampere.

Insulators have valence shells that are more than half full of electrons and, as such, are tightly bound to the nucleus and difficult to move from one atom to another.

Electrical power is measured in watts (W) and is calculated by multiplying the voltage (V) applied to a circuit by the resulting current (I) that flows in the circuit: P = IV. In addition to measuring production capacity, power also measures the rate of energy consumption and many loads are rated for their consumption capacity. For example, a 60W lightbulb utilizes 60W of energy to produce the equivalent of 60W of heat and light energy.

Voltage (V) is the electrical potential difference between two points. Electrons will flow as current from areas of high potential (concentration of electrons) to areas of low potential. Voltage and current are directly proportional in that the higher the voltage applied to a conductor the higher the current that will result.