All conductors have resistance and the amount of resistance varies with the element. But, resistance isn't the only consideration when choosing a conductor as the most highly conductive elements like silver and gold are also more expensive and more brittle than slightly less conductive elements like copper. A balance needs to be struck between the electrical qualities of a material and its cost and durability.

Resistance is opposition to the flow of current and is measured in ohms (Ω). One ohm is defined as the amount of resistance that will allow one ampere of current to flow if one volt of voltage is applied. As resistance increases, current decreases as resistance and current are inversely proportional.