demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
gruff
The definition for gruff is "Rough or stern in manner or speech." Used in a sentence: Heidi's grandfather was gruff, barking stern orders and hardly smiling.
incisive
The definition for incisive is "Impressively direct and decisive." Used in a sentence: Samir's incisive leadership made him the natural choice for president of the company.
scapegoat
The definition for scapegoat is "Someone who bears the blame for others." Used in a sentence: Audrey used her innocent baby brother as a scapegoat for the missing cookies.
unscrupulous
The definition for unscrupulous is "Lacking principles." Used in a sentence: The unscrupulous salesman was fired for lying to his customers.