fraud
The definition for fraud is "Trick." Used in a sentence: The con man's fraud involved selling swampland to gullible investors.
heed
The definition for heed is "To pay attention to." Used in a sentence: "Heed my advice," the fortuneteller warned Sebastian when he tried to ignore her prophecy.
incongruous
The definition for incongruous is "Not harmonious, incompatible." Used in a sentence: Sadie's cowboy hat was incongruous with her black cocktail dress.
incumbent
The definition for incumbent is "Necessary as a duty or responsibility." Used in a sentence: It was incumbent on Jack to attend his father's retirement party.
pretense
The definition for pretense is "False intention or purpose." Used in a sentence: The jewel thief entered the mansion under the pretense of fixing a leaky faucet.