demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
discern
The definition for discern is "To recognize as separate as distinct." Used in a sentence: The pastry connoisseur was able to discern Swiss from Belgian chocolate.
naive
The definition for naive is "Lacking worldy wisdom." Used in a sentence: The naive Simon assumed that everyone was as simple and kind as he was.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.
unscrupulous
The definition for unscrupulous is "Lacking principles." Used in a sentence: The unscrupulous salesman was fired for lying to his customers.