comparable
The definition for comparable is "Similar, equivalent." Used in a sentence: Helen will only accept something of comparable value for her ticket to the concert.
gravity
The definition for gravity is "Importance, significance." Used in a sentence: Understanding the gravity of his error, Ken offered his humblest apology.
insolence
The definition for insolence is "Boldness or rudeness." Used in a sentence: The boy's insolence to the policeman embarrassed his mother.
lurid
The definition for lurid is "Causing horror, shocking." Used in a sentence: The lurid photos of the crime scene upset the jury.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.