conduit
The definition for conduit is "Means for transmitting or distributing." Used in a sentence: Jason, a notorious gossip, was a conduit for information about his friends.
demeanor
The definition for demeanor is "Behavior towards others." Used in a sentence: Carlos was well liked because of his charming demeanor.
gravity
The definition for gravity is "Importance, significance." Used in a sentence: Understanding the gravity of his error, Ken offered his humblest apology.
prominence
The definition for prominence is "Importance." Used in a sentence: The singer's prominence ensured that the concert would sell out.
unscrupulous
The definition for unscrupulous is "Lacking principles." Used in a sentence: The unscrupulous salesman was fired for lying to his customers.