gruff
The definition for gruff is "Rough or stern in manner or speech." Used in a sentence: Heidi's grandfather was gruff, barking stern orders and hardly smiling.
moderate
The definition for moderate is "Tending toward the average." Used in a sentence: The best–selling writer was disappointed; his new novel was only a moderate success.
pallid
The definition for pallid is "Lacking color." Used in a sentence: The nurse was worried by the patient's pallid face and shallow breathing.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.
retroactive
The definition for retroactive is "effective as of a prior time or condition." Used in a sentence: The retroactive law made even past infractions punishable.