facade
The definition for facade is "false or superficial appearance." Used in a sentence: Emily's smile is just a facade masking her broken heart.
heed
The definition for heed is "To pay attention to." Used in a sentence: "Heed my advice," the fortuneteller warned Sebastian when he tried to ignore her prophecy.
incongruous
The definition for incongruous is "Not harmonious, incompatible." Used in a sentence: Sadie's cowboy hat was incongruous with her black cocktail dress.
naive
The definition for naive is "Lacking worldy wisdom." Used in a sentence: The naive Simon assumed that everyone was as simple and kind as he was.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.