gruff
The definition for gruff is "Rough or stern in manner or speech." Used in a sentence: Heidi's grandfather was gruff, barking stern orders and hardly smiling.
oblivious
The definition for oblivious is "Lacking awareness." Used in a sentence: Love–struck Charlie was oblivious to everyone but the object of his affection.
prominence
The definition for prominence is "Importance." Used in a sentence: The singer's prominence ensured that the concert would sell out.
rail
The definition for rail is "To scold in harsh language." Used in a sentence: Clay began to cry as his irate manager railed at him for missing the deadline.
stern
The definition for stern is "Harsh, severe." Used in a sentence: The stern principal canceled the prom after the seniors played a silly prank.