demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
demeanor
The definition for demeanor is "Behavior towards others." Used in a sentence: Carlos was well liked because of his charming demeanor.
flaw
The definition for flaw is "An imperfection." Used in a sentence: The otherwise perfect diamond had a tiny flaw that reduced its value.
parity
The definition for parity is "Equality." Used in a sentence: Hilda, to avoid squabbles, aimed for parity in the slices of birthday cake.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.