conduit
The definition for conduit is "Means for transmitting or distributing." Used in a sentence: Jason, a notorious gossip, was a conduit for information about his friends.
demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
demeanor
The definition for demeanor is "Behavior towards others." Used in a sentence: Carlos was well liked because of his charming demeanor.
incisive
The definition for incisive is "Impressively direct and decisive." Used in a sentence: Samir's incisive leadership made him the natural choice for president of the company.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.