demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
flagrant
The definition for flagrant is "Noticeably offensive." Used in a sentence: The executive was fired for his flagrant abuse of the company expense account.
incumbent
The definition for incumbent is "Necessary as a duty or responsibility." Used in a sentence: It was incumbent on Jack to attend his father's retirement party.
lurid
The definition for lurid is "Causing horror, shocking." Used in a sentence: The lurid photos of the crime scene upset the jury.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.