demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
exalt
The definition for exalt is "To elevate by praise." Used in a sentence: The fireman was publicly exalted for his heroism.
flourish
The definition for flourish is "To make bold, sweeping gestures." Used in a sentence: The fairy godmother flourished her wand and turned the pumpkin into a carriage.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.
unscrupulous
The definition for unscrupulous is "Lacking principles." Used in a sentence: The unscrupulous salesman was fired for lying to his customers.