demean
The definition for demean is "To lower status." Used in a sentence: The embarrassing photograph demeaned the candidate in the eyes of the voters.
derivative
The definition for derivative is "Lacking originality." Used in a sentence: Critics panned the movie as a derivative version of last year's Best Picture.
ethical
The definition for ethical is "Conforming to accepted standards." Used in a sentence: Mary did the ethical thing and turned in the diamond necklace she found.
gruff
The definition for gruff is "Rough or stern in manner or speech." Used in a sentence: Heidi's grandfather was gruff, barking stern orders and hardly smiling.
ploy
The definition for ploy is "A contrived plan." Used in a sentence: Sarah thought George's ploy of borrowing her notes was a cowardly way to ask her out.